Apurva Luty

Apurva Luty is the founder and chief executive officer of Optimly, an AI brand optimization company founded in 2025. She is based in Washington, United States.

Before founding Optimly, Apurva Luty spent a decade in brand, product marketing, and research leadership roles at Microsoft, Meta, and Discord, where she led the company's brand repositioning. Her background spans brand strategy and marketing measurement, including attribution modeling at Microsoft and Meta.

Optimly works with businesses on how they are represented in AI systems, helping them earn recommendations from AI assistants and search products. In 2026 the company swept the Flywheel 2026 awards in Wenatchee, Washington. Optimly raised an $800K pre-seed round and has been covered by GeekWire.

Luty writes at Signal/Noise, Optimly’s publication on AI visibility and brand optimization. A longer biography is available on the about page, and coverage is listed under press. Explainers on AI searchability and AI brand measurement cover the concepts behind her work.